Amazon infringement on Christian Louboutin’s EU trademark

Louboutin brought two cases against the company, in courts in Belgium and Luxembourg, in 2019 alleging Amazon regularly displayed adverts for red-soled shoes on its marketplace without Louboutin’s consent. Users of the platform may be under the impression that it is Amazon – and not the third-party seller – who markets the product “in its name and on its behalf. Amazon could be held responsible for advertising ‘fake’ red-soled shoes which potentially breach designer Christian Louboutin’s EU trademark. What is your take on Amazon selling fake Louboutin shoe ads?