Amazon launches “interest” feature on its shopping platform to enhance shopping experience

Amazon continues to infuse AI into its shopping tools to encourage customers to make more purchases. With the new feature, customers can enter tailored prompts in the search bar, reflecting their interests, preferences, and even their budget.Interests leverages large language models (LLMs) to convert everyday language into queries that traditional search engines can understand, resulting in more relevant product suggestions.Currently, Interests is available to a select group of users in the U.S. via the Amazon Shopping app on iOS and Android devices, as well as on the mobile website under the “Me” tab. The Interests feature represents a natural progression for the tech giant as it continues to integrate AI into its app. The feature joins a host of AI-powered features already on Amazon, including its AI shopping assistant Rufus, AI Shopping Guides, review summaries, AI-generated product information, and more.Should AI be allowed to use your data an create for you the interest list ?