Amazon in 2022 began breaking out ad revenue in its quarterly earnings reports, showing that the business had become a significant contributor to the company’s top and bottom lines. Ad revenue in the latest quarter came in at $14.3 billion, third to Alphabet and Meta in digital advertising.Amazon has turned into an online ad juggernaut in recent years, with brands paying big bucks for premium placement on the retailer’s websites. Now, Amazon is letting other sites use its ad technology for their own stores. Do you think that online advertising business revenues is on the decline for the big tech ?
