Amazon’s decision to insert ads was controversial in the first place, as the company pushed its Prime subscribers who previously enjoyed Prime Video without interruption into an ad-supported tier and required them to pay $3 more per month in order to continue watching without a word from the sponsors. Now those breaks are going to be more frequent or at least longer.Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That’s double what the company started with when it first added advertisements to its streaming experience back in January 2024. Do you think that people should look for alternatives to Amazon prime ?
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