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Amazon raises prices for prime

The e-commerce giant said it was hiking the price by 17% to $139 for annual membership. The firm, which cited increased wage and shipping costs, said it had no announcements to make about other countries “at this time”. Amazon shares soared almost 15% in after hours trade on the news, which accompanied the release of its end of 2021 performance. Analysts had been worried about how the firm would fare, after executives warned last year they were seeing higher costs due to supply issues and difficulty hiring workers. Do you think that the raise in prices will affect Amazon market negatively ?

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