It’s estimated that Amazon (AMZN) itself sells between 300 million and 600 million stock keeping units, the industry term for individual items) at any given time, and the retail giant is constantly updating its inventory.One of the best parts of shopping in the 21st century is that consumers have access to millions, of items without even needing to leave their house.In 2020, Amazon rolled out its Counterfeit Crimes Unit, which utilizes professional analysts and investigators to identify potential fake items and remove them from the site.And in March, Amazon said it had found and removed over seven million fake or counterfeit items on its website using the various investments and teams it stood up to combat the issue. How are the fake products allowed for sale ?
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