Amazon this morning unveiled a new wave of agentic AI tools designed to act as proactive partners for the independent sellers who generate more than 60% of its online retail sales. Amazon’s partnership with those sellers has turned into “probably the most compelling and substantial collaboration in the history of retail,” CEO Andy Jassy told the crowd during a Tuesday appearance at the company’s Accelerate seller conference in Seattle. Many sellers see a more complicated reality, where the benefits of access to Amazon’s giant marketplace come with rising costs, restrictive policies, and a sense of unequal treatment, as reflected in independent third-party surveys from analysts and consulting firms. Is AI really good wirh data ?
