Apple is facing internal discontent and industry criticism following significant delays to key features for its Siri virtual assistant.During an all-hands meeting for the Siri division, Robby Walker, Apple’s senior director overseeing the assistant, acknowledged the team’s frustration and disappointment. He attributed the problems to Apple’s premature decision to publicly promote features that were not yet fully developed. Apple had initially planned to introduce new AI-powered capabilities to Siri as part of its iOS 18.5 update, before postponing their release to iOS 19 in 2025. However, Walker cast doubt on whether even this deadline would be met, stressing that trade-offs would need to be made due to competing company priorities.Walker’s remarks highlight Apple’s wider struggles in AI, particularly as competitors such as Google and OpenAI continue to advance their own virtual assistants. Do you think that technology companies are putting themselves in tight corrners for prematurely promoting their imaginations ?
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