The iPhone 16e, launched in February, gave Apple an unusual boost during what is typically a slower post-holiday quarter. Most vendors see Q1 dips as holiday-driven demand fades, but Apple’s timing helped it sustain interest and expand reach in more price-sensitive regions.Apple’s performance was also shaped by its strategic response to global trade risks. The company built up U.S. inventory ahead of potential tariffs and accelerated production in India for the iPhone 15 and iPhone 16 series.Apple gained significant market share in early 2025, growing 13 percent while the global smartphone market remained essentially flat.Apple outpaced the broader smartphone market in Q1 2025, shipping 55 million iPhone units and increasing its global share to 19 percent, up from 16 percent a year earlier. Is US Tariffs against China likely to slow Apple market share ?
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