Marketers expect the use of AI or machine learning for prediction and measurement (which would support better decisions) to triple in the next three years. But putting it all together is rare. Even among digital marketing leaders, only 17% are using AI across the function. companies working on AI in three dimensions at once (enhanced decision-making, systems modernization and business transformation) are far more likely to get valuable business outcomes. What are your take on using AI in Marketing ?
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