Artificial Intelligence is beginning to weaken the traditional scale advantage enjoyed by the country’s largest information technology services firms, with mid-cap players gaining ground through faster execution, lower-cost delivery and quicker workforce retraining. Yet, in an uncertain macroeconomic environment, global clients continue to favour large incumbents for bigger outsourcing contracts, slowing momentum in large deal wins for smaller firms.Industry executives said the rise of AI-led delivery models is beginning to alter competitive dynamics in the sector by reducing the importance of sheer workforce scale. Mid-cap firms, operating with lower margins and smaller employee bases, are increasingly using flexibility and pricing to compete for transformation projects. Is human being the products that arevfeed AI engines ?
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