The prayer feature is part of Facebook’s recent and concerted outreach to the religious community, which it is speaking about in detail to media for the first time. Facebook sees worshippers as a vital community to drive engagement on the world’s largest social media platform. As early as 2017, CEO Mark Zuckerberg cited churches as one example in a lengthy manifesto on connecting the world and the company created a team focused on “faith partnerships.” Facebook has long sought your attention and now it has started asking for your prayers as well in a new tool now available for US Facebook groups. Do you think that the feature will create over reliance on online services for spiritual nourishment with time?