BMW has revealed what it says is a “magical” car that can change colour. The vehicle uses E-ink technology of the kind that is found in Amazon’s Kindle. Using that display, which wraps around the vehicle, the driver would be able to instruct the car to change colour, flipping from white to black or various gradients in between. The new technology was built to bring digital experiences out of displays and into other surfaces, according to a member of BMW’s management. Do you think that digital expereinecs should now be focused on virtual and real not displays ?

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