Chinese online marketplace AliExpress fined 550 million euros over counterfeit

The European Commission on Monday fined Chinese online marketplace AliExpress 550 million euros ($629 million) for failing to adequately crack down on the sale of unsafe and counterfeit products on its site. The fine, the biggest ever imposed for breaches of the 27-nation European Union’s Digital Services Act, comes just months after another online retailer, Temu, was fined 200 million euros for similar breaches. Last year, Brussels issued a $120 million penalty for Elon Musk’s social media site X.The fine was for conduct by the company until at least June 2025, when the commission issued a preliminary ruling that found AliExpress was not doing enough to tackle the sale of illegal products under the DSA, and when it accepted commitments by AliExpress to improve its systems. Do you think that the fines are meant to kill the company ?