The circular economy is sustainability taken to its ultimate goal: zero waste. In this economy, waste is a failure. Circular business models reuse everything. Technologies like IoT, cloud, blockchain, and analytics can enable this environmentally sustainable approach and cut waste to near zero and this could be the path to profitability. With a need to address climate change worsened by economic activities that waste too many resources gets support from advances in technology and changing business models. What do you think about the circular economy?