Breaking Kenya News Forum


Consumer Trends

Many of the transformations that occurred since last year were not entirely new. Some of the trends that emerged were short-lived, but lockdowns and social distancing acted as catalysts and accelerated behaviors that were already beginning to emerge and given the great social, economic and technological changes that the pandemic is causing, making consumption predictions for the coming months may seem practically impossible an d this has brought about the need to be dynamically adapt to changes in demand, find ways to offer customers the ability to visit their storefronts online. How have you utilized the technology ?

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