There have been increased concerns in China’s media about the influence that celebrity culture has on young Chinese. Concerns were raised earlier this year by officials at China’s Two Sessions, one of the most important annual events in the government calendar also growing concern that fan clubs can mobilise, either in person or online, to stage protests for their favourite stars. Chinese news website Sixth Tone has recently also noted a trend of influencer agencies “hiring click farms” to artificially inflate the presence of popular figures. Do you think that the online celebrity culture is destroying the future generation slowly ?

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