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Customer Journey Mapping

Mapping customer Journey often glean the most valuable insights when it comes to understanding the common points of friction faced by potential clients and identifying areas where customer experience could be improved or even created and it is always essential to place yourself in the shoes of your existing customers to do this you need to evaluate the value your customer wants to achieve, their daily interaction, what needs to be added to improve and the goal the customer wants to achieve. Why do you think is of great importance to do this

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