The company triggered an EV price war over a year ago when it aggressively cut prices at the expense of profit margins. The firm has been slow to refresh its ageing models while rivals in China, such as BYD and Nio, have been rolling out cheaper models. Chinese smartphone maker Xiaomi also launched its first EV last month. Tesla has cut its prices again in a number of major markets – including the US, China and Germany – as the electric car giant run by multi-billionaire Elon Musk faces falling sales. The move comes after it reported a sharp fall in its global vehicle deliveries in the first three months of this year. Is Tesla losing its market share ?

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