Tesla is facing challenges as higher borrowing costs weigh on buyers and rivals offer more electric options. Tesla has cut prices for its electric cars – again – as it tries to boost sales and compete with rival firms. The reductions – worth several thousand pounds, depending on the market and model – have been applied to cars listed for sale on the company’s website in the UK, US and elsewhere. Mr Musk said he expected Tesla sales to continue to grow, pointing to the firm’s focus on price. Is Tesla very expensive compared to its rivals ?

