Cybersecurity is big business, and tech companies often sell their products based on fear. These campaigns are often rooted in what I call the technology vs. user cycle, a feedback loop that creates more problems than it solves.As users feel less secure, they are more likely to demand new technology to solve their problem, further fueling the very marketing tactics that created their insecurity in the first place. Security providers, in turn, double down on promises of fix-all solutions, reinforcing the narrative that people can’t manage security without their products. Does cybersecurity marketing need to adopt AI and Quantum technologies ?

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