Being Data driven sometimes it reflects an implicit belief that Data is our Master and being data driven can in some way make you loose control as an individual or organization and without data it will be hard for you to make market decisions which can lead to technology “slavery”. Data is a raw information which when processed ca give useful insights therefore we use Data to understand audience preferences so we can better engage and persuade them and it only show what the customers really like. Is it abou being data driven or data informed?

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