In October Mark Zuckerberg, the head of parent-company Meta, revealed that three months on from its July launch the app was attracting around 100 million monthly users – down by more than a half. When Threads was first revealed it was seen as a direct challenge to the Elon Musk-owned X, formerly known as Twitter. An Instagram account is required to sign up to the Twitter-like app, but users were frustrated that it was impossible to delete Threads alone. Changes are being rolled out to the Threads app that will enable users to delete their account while keeping the linked Instagram account. Can threads be compared with Twitter ?

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