begins even before the new business opens it’s doors and never really goes away. In many ways, it is a fundamental requirement to determine if or when the startup business is even able to move to the next stage of growth. If market fit is solid, consistent and evolves into a growing and diverse customer base in the early weeks and months of operation it will literally enable the potential success of the new business to survive and even thrive for years to come. No matter what the product or service, priority no. 1 is identifying and growing the target customer base to best evaluate market fit. No business of any size operates without a customer base. Is social media the most convenient way to determine the market your products considering things are no technologically supported ?

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