The democratization of e-commerce, wherein the rural and urban markets are at par in terms of access to an affordable array of products, bodes well for the overall economic growth and development of the nation.E-commerce platforms with their advanced tech capabilities and forward-looking policies have helped small and medium businesses transcend geographical boundaries, thus enabling rural MSMEs to connect with customers beyond their immediate vicinity. This includes policies such as seamless 10-minute onboarding on the e-commerce website, ease of product listing and cataloguing, best-in-class payment/return policies, and guaranteed ROI delivery on Ads for sellers. As a transformative tool that helped bridge the gap between rural and urban markets, e-commerce has made the reach of consumer products infinite. What is your take on E-commerce for rural markets ?

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