Email marketing is highly effective, but like any ad-supported medium, it relies on “must-see” content (personal/professional communications) to lure people to their inboxes 15 times a day or more. Marketers will need a combination of technological and tactical innovation to keep the channel relevant when it’s losing its best shows. However, the way people use email is evolving. Once the “be-all, end-all” for digital communication and collaboration, it is quickly ceding ground to the Slacks, Teams, Facebooks, WhatsApps and SMSs of the world. What is your experience with E-mail Marketing ?
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