Electronic Arts (EA) has admitted to scoring “a pretty spectacular own goal” after mistakenly pricing its Fifa 23 Ultimate Edition on India’s Epic Games store at 4.80 rupee. Fifa Ultimate Editions are typically more expensive than standard editions of the game because they offer extras such as more limited edition tradeable player items, extra Fifa points and access before the official launch. Buyers rushed to pre-order the game last month after a decimal point error saw its price discounted online by 99.98%. The games publisher has since agreed to honour the bargain pre-purchases. What is your comment about FIFA business conduct ?
