E-Mail Marketing can do magic in your business however, some of the mistakes that people make is that email marketers don’t spend enough time on strategy. Marketers focus too much on tactics. They don’t take a step back and look at why someone reads their emails instead of how they read them. From promotional to triggered emails, from welcome messages to cart abandonment, any kind of email message you can think needs to have a strategy. How do you improve on deliverability and run a successful email marketing campaign ?