EU tech regulators charged social media platform TikTok on Friday with breaching the bloc’s online content rules due to the so-called “rabbit hole” effect of its recommender system, which attracts users’ attention to a constant stream of similar videos. TikTok’s Chinese owner ByteDance risks a fine next year of up to 6% of its global annual turnover unless it can resolve the issue. Social media companies are under pressure to modify their algorithms amid growing concerns worldwide that their platforms are contributing to a mental health crisis among children, prompting some governments to impose or consider bans for underage users. Why is Tiktok be fought so much from western countries ?
