TikTok, which claims its global platform is kept separate from its Chinese operation, has partnered with UEFA for this tournament only and has thrown a tonne of promotional weight behind it on its platform, including branded augmented reality effects, TikTok lives and hashtag challenges. Alipay, a Chinese payment platform, has brought along a subsidiary, Antchain, a blockchain firm. Both are part of the tech giant Ant Group.In Euro 2020, HiSense has been joined on the billboards by TikTok, Vivo and Alipay. Do you think that Chinese brands are dominating the world markets ?
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