The user growth slowdown came in the same period when the company, formerly known as Facebook, announced that it would rebrand as a “metaverse” company. Facebook’s monthly active users were 2.91 billion as of December 31, 2021, an increase of 4 per cent year-over-year. Meta still made nearly $40 billion in profit in 2021, mostly from advertising. “We had a solid quarter as people turned to our products to stay connected and businesses continued to use our services to grow,” said Mark Zuckerberg. What do you think is majorly contributing to this decline in advertising with Facebook ?

