Fake and misleading reviews on Amazon product pages have long been an issue for the company, with several reports into the issue by the Which? consumer group in recent years, as well as investigations by the competition regulator. Social networks are not doing enough to stop posts encouraging fraudulent reviews, and is not taking them down quickly enough, it said. However, the firm claims its ability to deal with matters further is restricted due to a growing trend of bad actors attempting to solicit fake reviews outside Amazon, particularly via social media. Why can’t the technology companies work together instead of competing every other time ?