Apple is likely to face an antitrust fine from the French regulator over its privacy control tool, App Tracking Transparency. The App Tracking Transparency feature, which allows iPhone users to control which apps can track their activity, has been a point of contention among digital advertising and mobile gaming companies. These companies argue that the feature has increased the difficulty and cost of advertising on Apple’s platforms.In 2023, the French regulator charged Apple, expressing concern that the tech giant might be abusing its dominant position by setting discriminatory, non-objective, and non-transparent conditions for the use of user data for advertising purposes. Do you think that the only way to make most money for the tech companies is via marketing ?
