Using the latest technology can help all aspects of your business, from employee productivity to how you communicate with customers. Being tech-forward can : help improve your business’s ability to communicate with customers on the platforms where they spend their time, help your business stay competitive and prevent you from missing new opportunities, Implementing new technology to help save you time and money is a no-brainer for harried franchise owners. Do you think it can be very overwhelming for small business to try to use latest technologies?