Google’s ad-tech capabilities do much of the buying and selling of digital ads. This supports brands and helps to drive revenue for publishers through tools for ad buyers, managing ad space, and a marketplace where buyers and sellers transact.On the first day of Google’s ad-tech remedies trial, a buyer for Google’s Ad Exchange (AdX) has already expressed interest if the Department of Justice (DOJ) convinces U.S. District Judge Leonie Brinkema that the company must divest its real-time programmatic ad marketplace.Andrew Casale, CEO of Index Exchange, expressed interest in buying AdX during his testimony on Monday if Google is required to divest it.Deliberations on the remedy to Google’s ad-tech monopoly began Monday. The Department of Justice has asked Brinkema to order Google to divest its ad exchange AdX, which connects buyers and sellers of ads. What is your take on Google Ad tech business ?
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