It’s difficult to overestimate the impact that online reviews can have on a business. As the preeminent search engine in many markets, Google was always going to be a central figure in any efforts to reduce the spread of fake reviews, while Amazon is an obvious target as one of the world’s largest marketplaces. A Google spokesperson said that it already blocks millions of fake reviews annually, many of which before they’re even published. Bogus endorsements have blighted the web since the creation of user reviews, which is why regulators around the world have been upping the ante on tech companies to put measures in place to curb such practices. Do you think that fake reviews making online business pay heavily ?
