Google Flights has rolled out a new “Cheapest” tab aimed at budget-conscious travelers looking to save on airfares. The Cheapest tab feature also allows travelers to find savings by booking through a third-party site rather than directly with the airline. The global rollout will take place over the next two weeks, offering users a more comprehensive view of flight options, even if they involve longer or more complex routes. The update comes at a time when global tourism expenditure is increasing. In 2023, Statista put the figures at $6.45 trillion, a 21.5% rise compared to the previous year.  Should Google be limited on areas of investment to protect other companies ?

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