Online advertising can be a powerful way to reach customers, but in sensitive areas, we also work hard to avoid showing ads when and where they might be inappropriate. Four billion, three hundred million online advertisements were restricted on Google in 2022. It stated that while these adverts were still allowed to be promoted, it was on a limited basis, and was not available to every user in every location. It added that advertisers also had to meet additional requirements before their ads were eligible to run. Is Google trying to create publishers confidence ?

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