The search engine will be more conversational and eventually include an AI assistant as it looks to fend off competition from high-profile startups like OpenAI and Anthropic. AI Mode, set to roll out this week, will open up in a new tab and allow users to ask follow-up or more complex questions.But even with Search’s initial AI adoption, smaller AI competitors were making serious progress. An Apple executive said AI engines were eating into Google’s market share. Also Google is pitching Flow as a tool for studios, not a threat to them. But it’s easy to see how it could make one uneasy. The millions invested into high production-value storytelling doesn’t look as good if you can do the same thing with AI for a fraction of the cost. Of course, the studios could adopt the tech to help them work more efficiently and stay ahead of the competition. What is your take on Google AI search assistant ?
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