AdTech buyers are frustrated with the poor performance of technological solutions and problems of fraud, opacity and complexity, which these solutions are supposed to solve. The use of ‘technology stack’ of AdTech buyers refers to the number of technologies that marketers use. They need them to make the best decision on when, where and how to advertise. Because of the need to reduce ad fraud, transparency and brand safety are the areas about which advertisers and publishers have the most concerns. Do you think that Blockchain is the solution to advertisement industry bacuse of the new challenges such as fraud and ad complexity?
Previous Article
blockchain for tracking digital advertising-KFCNext Article
The Sixth Sense-Gut