Influencers benefitting from Ukraine-Russian war

Since the start of the full-scale invasion in February 2022, pro-war influencers have gained millions of followers on Telegram, the social media platform many Russians turned to after President Vladimir Putin banned Instagram, Facebook and Twitter.War influencers have taken advantage of this. They sell ad spaces for companies looking to reach their young audiences. Top war influencers post at least one ad per day, so their potential income dwarfs Russia’s average monthly wage of 66,000 roubles . Alongside a daily ration of gruesome videos of drone strikes and false claims about Ukraine’s President Volodymyr Zelensky, they share ads for anything from cryptocurrency to fashion. Is the war a business for the few ?