The revamp of Instagram towards more video content is believed to have been ignited by the soaring popularity of competitor TikTok where users post and watch more video as opposed to static photographs. Meta, Instagram’s parent company, said it wanted to “take the time” to get the changes right. Instagram says it is pausing a rollout of new features on its app following backlash online from users, influencers and celebrities. Has Instagram lost creativity and originality?
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