Introduction of Mercedes-Benz acceleration subscription fee

For an annual cost of $1,200 excluding tax, the company will enable some of its vehicles to accelerate from 0-60mph a second faster. It comes after rival manufacturer BMW offered a subscription feature earlier this year – for heated seats. Mercedes-Benz is to offer an online subscription service in the United States to make its electric cars speed up quicker. According to the Mercedes US online store, the feature “electronically increases” the output of the car’s motor, as well as the torque. In July, BMW faced a backlash when it announced customers could pay £25 per month to unlock heated seats and steering wheels in their cars.DO you think that Mercedes is likely to face consumer backlash?