Social media users in Israel are mocking Facebook’s company name change to Meta, as it sounds similar to the Hebrew word for “dead.” Many Twitter users scoffed at the social media company’s rebrand using the hashtag #FacebookDead. Zuckerberg’s efforts to revamp Facebook come as the company faces what could be its most potent scandal since it launched in 2004. Facebook isn’t the first company to be ridiculed after its branding didn’t translate abroad. What do you think about the “Meta” name?

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