Before launching a new brand you need to start talking to the target audience. In any product sale you must always recognize that who is buying your product might not be the one who use it and this will obviously affect the communication strategy . Getting Market insights will help to devel­op in-depth pro­files of our would-be cus­tomers and tar­get mes­sages around them, begin­ning with a brand name and it is also easy to align customers with their personality. How was your experience being like in launching your product ?

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