LinkedIn is aiming to burnish its position as a go-to platform for business advertisers with a new team of marketing experts that it expects to generate an annualised run rate of US$100 million (S$128.6 million) next fiscal year.The Microsoft-owned platform on June 10 unveiled BrandWorks, a newly assembled team that aims to deliver higher-performing ad campaigns for customers ranging from software giant SAP to privately held website hosting platform Webflow.LinkedIn has carved a niche in the crowded ad market by targeting businesses looking for enterprise clients, although it is far smaller than major ad-focused firms like Meta Platforms. Do you think that LinkedIn should be made to bbe more than a social platform ?
