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Marketing Analytics for Business

Marketing analytics is measuring and managing marketing performance, and then going over the metric data to determine the efficiency of your return on investment ,analytics gives insight into improving how well a business reaches its clients through their marketing initiatives. A well-rounded program can determine how well specific efforts actually affected your business, such as different campaign strategies, social media, blog posts and mailing initiatives also Marketing analytics helps understand the big picture, determining which initiatives work and why others don’t . How has the markets changed during covid-19?

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