Facebook and Instagram-owner Meta has banned advertisements by ByteDance, the Chinese parent of TikTok, on its platforms in the United States and a handful of other countries, a company spokesperson said on Oct 8. The move marks an escalation in the long-running rivalry between Meta and ByteDance, whose video-sharing app TikTok has emerged as one of Meta’s most formidable competitors for user engagement, creators and advertising dollars. Meta’s ban takes effect immediately in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, and extends to third-party advertisers running campaigns that link to TikTok and other ByteDance properties in those countries. Do you think that TikTo does need Meta to advertise ?
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