Facebook “abused its market dominance to impose unfair terms and conditions on ordinary Britons, giving it the power to exploit their personal data”, Dr Lovdahl Gormsen says. And this data, harvested between 2015 and 2019, provided a highly detailed picture of their internet use, helping the company make “excessive profits”. Up to 44 million UK Facebook users could share £2.3bn in damages, according to a competition expert intending to sue parent company Meta. Why do technology companies keep on going against user privacy every other time ?

