In a significant strategic shift, WhatsApp has announced the introduction of advertising features on its platform, marking a departure from its long-standing ad-free stance. The Meta-owned messaging service will begin rolling out new monetisation tools within its Updates tab.The changes represent WhatsApp’s most assertive attempt yet to generate revenue, amid increasing pressure to leverage its vast user base of more than two billion monthly active users. The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery section, and advertisements embedded in the Status feature, WhatsApp’s answer to Instagram Stories. Do you think that idea puts privacy at risk ?
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